Broadcast Advertisement for ‘Both Your Houses’

Polymyth teamed up with local Chicago theater company Remy Bumppo to create an ad for their production of ‘Both Your Houses.’ To capture the retro feel of the time period the play takes place in, Carter Lodwick created custom illustrations and graphics.

Since the ad was broadcasted on both SD and HD channels, the video itself was created in a 4:3 aspect ratio. In order to take advantage of the additional real estate provided on 16:9 HD screens, side bars were created with important information about the production. This use of letterboxed space is a fun twist on broadcast ads for feature films, which often use the black bars at the top and bottom for movie titles and the release date.