The Polymyth Process

This is an overview of the different stages of video production. Some of the specifics change depending on the kind of video (animated, live action, etc), but the general process is almost always the same.

All productions are broken down into three major stages: pre-production, where the shoot is planned, production, where the video assets are created or shot, and post-production, where the video is edited and finished.


Preproduction


Pre-Production

1. Information Collection

First we meet with client to find out their needs. We ask questions such as: What is this video for? Who is the intended audience? Where will the video be shown? What information needs to be conveyed in the video?

Using this information, we work with the client to find out the best kind of video that will fit their needs and work best with their existing marketing and creative assets.

2. Script Creation

The next phase of pre-production is writing a script. A script allows Polymyth and the client to figure out exactly what the video will be. Careful planning is critical when building a successful video, as we want to make sure everything is correct before we ever pick up a camera. We don’t move on to the next step until the client is satisfied with the script.

3. Storyboards

Now that we’ve figured out the skeleton of the video, we can figure out how it will look. Storyboards are crucial, especially in animated videos, as this is where the visual style will be decided. For narrative video, storyboards allow us to figure out complex camera moves and blocking.

4. Production Planning

Even beyond script and storyboards, there is a lot of planning that goes into successfully shooting a video. We make sure everything is good to go for the shoot, which includes casting, location scouting, prop procurement, scheduling and more.


Production1


Production

5. Production

This is the part of video production that everyone is most familiar with, but the part where a camera gets involved is also often the shortest. Because we plan everything carefully, our productions are a smooth, fun experience.

We provide a full experienced crew for your project, but also are happy to work alongside other creative teams and directors.

The complexity of production varies widely depending on the type of video being created. We can handle something as simple as a one-day shoot at our studio to complex productions that are spread out between many different locations.

For animated or whiteboard videos, the production stage is where we create the assets and animate them using the specifications of the script and storyboard as a guide.


postproduction


Post-Production

6. Initial Cut

The first stage of post-production is cutting a draft of the video together. This first draft will not be colored, and it will only have a rough soundtrack, but it should give the client an idea of what the final product will look like. From there, Polymyth will work with the client to get to the perfect cut.

7. Motion Graphics

If motion graphics or titles need to be created, we will build them here. These include titles, overlays, and anything else needed to enhance and complete the video.

8. Sound Design

Great sound design is crucial to the success of any video. This is when Polymyth works in music and sound effects, as well as any voiceover that’s needed. We handle all sound design in-house and even have our own VO recording booth.

9. Color

One of the last stages of post-production is color, when we take the footage and adjust the color values to make it shine.

10. Render

Finally, we render out the video into files that are then delivered to you. We can deliver your video in almost any file format needed for both broadcast and online delivery.

Production photo from Old Town by Will Thwaites